Favre Scandal Breaks Through to National Media
Deadspin's exclusive story about Brett Favre has been on fire the past week. The scoop by Gawker.com's sister (brother?) site has attracted more than 1 million readers since it was first published and continues to attract national media attention, including an appearance by Deadspin.com editor-in-chief AJ Daulerio on the Today show (see above).
The salacious story of Favre's sexual advances toward Jets employees, which was reported by Deadspin's AJ Daulerio, Tommy Craggs, Barry Petchesky and David Matthews, was posted on October 7th. But Deadspin has continued to post updates as the story has evolved.
You can find more coverage of Deadspin's exclusive here:
For more information on Deadspin's Favre exclusive, contact Christopher Mascari at media@gawker.com.
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